The Annual Meeting of Political Communication “Communicate and doing politics in a pop democracy” was held in Rome from 14 to 16 December 2017. Together with Mauro Bertolotti and Thomas Nelson (Ohio University) I presented the paper “Pittsburgh or Paris? Framing issues in the policies on energy and climate”. We talked about our studies carried out both in Italy and USA to investigate how people react to messages highlighting advantages or disadvantages for the economy and the environment of programs aimed at increasing the use of renewable energy.